A new age of “customer experience” is upon us - one that demands more than just data-driven reactions to customer behavior. Now - you can no longer just react to the customer, you need to instantly respond to the customer’s needs in the moment of interaction and according to what they are doing right now, while still taking into account historic behavior.
To do this, you need a powerful, flexible data management solution that doesn’t buckle under scale.
DataStax has had a front-line view of the retailer’s struggle, helping to transform companies like Macy’s and Walmart by building incredible customer experiences from the data layer.
Watch this on-demand webinar to learn how retailers are using DataStax to mold their customer experiences for the “right-now” economy, using our solution to build powerful applications that can adapt in-the-moment to every customer’s needs.