Macy’s: Why Your Database Decision Directly Impacts Customer Experience

Duration: 1 hour

Details:
According to a recent Harvard Business Review study, there’s only a 43% chance that customers who have a poor experience will stick with you for the next 12 months. Contrast that to the 74% that will remain your customer if they have a great experience.

Today’s customers won’t give you a second chance when it comes to digital customer experiences, so you have to get it right the first time. If you fail to deliver on their expectations, they will leave and not come back.
                        
To deliver a great digital customer experience, you need a database platform that is highly distributed, responsive, and intelligent – one that powers cloud applications providing the real-time value at epic scale needed for a truly differentiated and amazing experience.

Learn how Macy’s, a leading American department store chain founded in 1858 with over 750 stores in 45 states, Guam and Puerto Rico is transforming their customer experience with DataStax Enterprise. Peter Connolly, Senior Architect of Macys.com will share his insights on:

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Journey into NoSQL
Approach to determine the right technologies to power cloud applications
What led Macy’s to select DataStax Enterprise
Outcomes that transformed the customer experience


Speaker Bio: Peter Connolly, Senior Architect, Macy’s
Peter Connolly is a Senior Architect at Macy’s focusing on Product Catalog and Inventory Services in their OmniChannel Program. At Macy’s he also led the migration to cloud computing and facilitated the creation of website architecture principles and standards. Peter has over 30 years of engineering and technical leadership positions across retail and financial services companies, including Safeway, Birst, Charles Schwab and Bank of America.

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