Becoming a Customer-Centric Enterprise Via Real-Time Data and Design Thinking

Customer expectations are changing fast, while customer-related data is pouring in at an unprecedented rate and volume.

How can you contextualize and analyze all this customer data in real time to meet increasingly demanding customer expectations?

Join Mike Rowland, Director and National Practice Leader for CX Strategy at West Monroe Partners, and Kartavya Jain, Product Marketing Manager at DataStax, for an in-depth conversation about how customer experience frameworks, driven by Design Thinking, can help enterprises:

Understand their customers and their needs
Define their strategy for real-time CX
Create value from contextual and instant insights

Speaker Bios:
Mike Rowland, National Practice Leader, CX Strategy, West Monroe Partners
Mike Rowland is a strategic senior digital executive with a customer-centric focus on accelerating organizations to sustainable advantage. Mike leads West Monroe Partners’ Customer Experience practice, bringing over 15 years of global business experience in helping both B2B and B2C clients build significant business results in a digital world through digital strategy, innovation, management, and measurement. Prior to joining West Monroe Partners in 2015, Mike was a director at PwC Digital responsible for supporting multiple client executive teams in using the power of interactive digital strategies to transform and generate business value.

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Kartavya Jain, Product Marketing Manager at DataStax
Kartavya Jain is a Product Marketing Manager at DataStax. He has over six years of global experience in product marketing, digital marketing, and solution marketing in enterprise software companies. Prior to joining DataStax, Jain led the marketing team at DataTorrent, driving its product and digital marketing functions. He is passionate about technology and is a hands-on marketing professional who believes in delivering value through results-driven, content-rich marketing to customers and sales teams.

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